Every industry that I have ever been involved with has traditionally created a vehicle to recognize and reward the “best of breed” In doing so; they have afforded the whole of that environment an opportunity to continually raise the standards by healthy competition.
In December 2010, the inaugural event took place online and has now become a permanent fixture, creating considerable excitement within the global sales community, attracting support from all of the major players.
This annual ceremony has been created to hail “the heroes” of the sales and marketing space; to laud those companies and individuals who have gone that extra mile; who have been unafraid to challenge paradigms; who have had the courage to pioneer, when others remained wedded to the status quo.
I am confident that all of our nominees will have demonstrated that they won through not solely because of the excellence of their product offerings, but also because they wanted success badly enough … they wanted to win.
It gives me immense pleasure and pride to be the creator of something so significant …. and something so long overdue.
Jonathan Farrington
Chairman/CEO JF Corporation
